Monday, March 14, 2011


COSMETICS. Yes, women can buy cosmetics at any store but there is a feeling of being something special if they can buy a private label brand through the mails. Try a mailing for a shampoo, face cream, beauty product and emphasize that this special private label brand is not available in stores but only to those who receive "this letter." This offers a special appeal and will bring you many orders. Increase your business by eventually offering complete beauty kits created for special skin types and requirements. Again, when sending out any product, include a list or catalogue of other items offered, plus an order blank.